Video marketing has never been more popular than it is right now. And what better product to market than your company’s brand?

A corporate video can be used to persuade potential clients to hire you and ensure existing ones that they’ve made a good choice. In a few simple bullets let us explain just why they are so effective.

5 Reasons Why Your Company Should Make a Corporate Video

• Everyone consumes information differently. Some people are visual/audio learners, so just writing about your services on your company website won’t cater to every potential client.

• Search engines favor videos. Google oftentimes lists YouTube videos as results before other links.

• Videos are easier to share on social media and are more likely to catch viewers’ attention.

• Portraying company culture is key to building trust between your company and the client. Younger consumers are especially focused on company values.

• To put it simply: Videos have been proven to be a most effective form of business communication to get great results.

The 5 Essentials of an Effective Corporate Video

• Share the history of your company: Videos are more compelling if it tells a story.

• Management & staff interviews: Interviews with staff members show that your company hires hard-working, passionate individuals that enjoy their job and helping the client.

• Testimonials from clients: Testimonials establish credibility for your company, showing that you are dedicated to your client and follow through on the job.

• Call To Action: An effective corporate video should end with a strong call to action directing the viewer to visit the company website or contact them directly.

• Pick the right Music: The background tune should be something you would want to listen to, even if you weren’t watching a corporate video. The only restriction is that you’ll want to pick something royalty-free.

Making the Video

• For immediate Facebook or Instagram type posts it sometimes makes sense to use your cellphone and produce a short how-to or staff introduction for example.

• For TikTok you may want to give a little more thought, pick a trendy topic, shoot it vertically of course, go full screen, keep it short and simple, and be creative so as it remains interesting as it cycles through.

• Every company should have a short “About Us” video on their website, and that needs to represent your company properly so should be shot and produced professionally.