Monday Momentum: The Difference Between Sales and Marketing, and Why You Need to Know

Discover the difference between what sales and marketing teams do, and how managers can differentiate them to achieve business goals.

By: Julianna Lopez , Contributor

Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and symbiotically to achieve the best results.

Here’s more on the differences between these departments and how they can work together to succeed.

Sales vs. marketing

In its simplest form, the marketing team creates content about a company’s products and services to generate brand awareness and fill the prospect pipeline. From there, the sales team is responsible for converting customers in the pipeline to generate revenue.