Wendy

Have you paid attention to search results recently? Not yours, but the results you receive when you search for something. If so, you’ve probably noticed Google summarizes sources to give a quick, general answer before listing any page results. And it doesn’t stop there. People are turning to their AI of choice to get immediate answers without having to sort through all the noise that a general search sometimes provides. That means artificial intelligence is now deciding what’s valuable and what isn’t. Whether someone asks ChatGPT, Google AI Overviews, or another AI assistant for the best accountant, florist, restaurant, or

How many of your daily business tasks are things you do to keep your business open, not to advance it forward? If you’re like many entrepreneurs probably a good portion of them. While there’s a strange sense of pride in saying, “I do everything myself,” there comes a time in your business where it no longer makes sense doing everything yourself. Those actions stop being resourceful and start becoming expensive. Every hour you spend on repetitive administrative work is an hour you’re not serving customers, building relationships, improving your products, or finding new business. In the past, making that jump

There’s no shortage of technology available to today’s business owners and if you can’t find what you need today, wait around a minute and it will undoubtedly appear. (If not, the tech exists that you could probably create it yourself with some AI coding tool.) Artificial intelligence can write marketing copy. Social media platforms can target customers with remarkable precision. Search engines can help people find almost anything they want in seconds. Businesses can automate emails, schedule posts, manage inventory, and even answer customer questions without human intervention. Yet despite this awesome technology (and some of it is mind-blowing),

You might think your best customers already know everything your business does. After all, they’ve bought from you before. They follow you on social media. They’re on your email list. They’ve been in your store, visited your website, or worked with your team. Maybe they’ve even sent work your way. But they probably don’t know nearly as much as you think they do. Everyone’s busy these days. Your business is central to you. If you’re fortunate, to your customers, your business is just one part of a very full day filled with work, family, errands, bills, appointments, deadlines, and

It’s not what you know, but who you know. Sound familiar? Connections are—and have always been—a quick start to opportunity. In a world where customers can compare prices in seconds, scroll past ads without blinking, and research a business before ever making contact, relationships carry weight. More than ever. People want to know who they’re buying from. They want trust before the transaction. They want to feel confident that the business they choose will do what it says, stand behind its work, and understand the community it serves. Community connection is a legitimate business strategy. But it’s not something

When you first opened your business, you probably checked a long list of boxes. Business license? Done. Website? Yep. Insurance? Handled. But here’s the thing about your businesses—you’re probably not the same business today as you were when you opened. Not if you’re successful. You’ve had to change, keep up with demand, even possibly pivot. Maybe you added services, hired people, bought equipment, or moved locations. Perhaps you branched out to selling online or hosting events. If you now use contractors/freelancers or store customer information/data, you may be open to bigger risk than when you first started. What started