Monday Motivation: Would AI Recommend You? Here’s How to Find Out
By now you’ve probably heard the old joke “Where’s the best place to bury a body?” The answer: on the third page of Google results. While that joke stood firm for many years, witty marketers later challenged that the answer has evolved to below the scroll on the first page as most searchers aren’t even making it past the first finger flick. But now there’s a new question worth asking: Can AI find us? Consumers are increasingly turning to tools like ChatGPT, Gemini, Claude, and other AI assistants for recommendations. Instead of searching “best accountant near me” and scrolling through
Monday Motivation: Is This What’s Holding Back Your Sales?
Ask yourself a simple question—what’s holding your potential customers back from buying from you? You might think cost. Perhaps it’s ease of purchase (online ordering), location, or not knowing about you. But there could be something much easier to fix than cutting your prices, moving, or rebranding/launching a huge marketing campaign. While all these things are important—pricing, location, and top-of-mind recognition—there is something else you could be doing to get more people in your business. You could be setting expectations. What does that mean? There is likely a need for what you sell or do. Or you wouldn’t have gone into
Monday Motivation: What the Latest Retail Outlook Means for Your Business.
Retail customers are still spending, but they’re becoming more intentional about where their money goes. Shoppers are comparing prices, looking for convenience, and expecting a seamless experience both online and in-store. For local businesses, personalized service, community connections, and unique products can be powerful advantages. Technology and AI can also help streamline operations and improve marketing, while regularly reviewing pricing, inventory, and vendor relationships can help businesses navigate rising costs. Staying flexible and focused on the customer experience will be key to remaining competitive heading into 2027. Customer expectations are changing faster than ever and with back-to-school and gift-giving fast
Monday Motivation: 5 Networking Mistakes You Don’t Even Realize You’re Making
Walk into almost any chamber networking event and you’ll see people are chatting in small groups, exchanging business cards, grabbing coffee, and making introductions. Some attendees leave with new relationships that turn into referrals, partnerships, and customers. Others leave with a pocket full of business cards, most of which will be forgotten, and pulled out later wondering who they belong to. The difference usually isn’t personality, the flashiest elevator pitch, or the biggest company. More often than not, it’s the small habits that either encourage people to keep talking to you or quietly push them away. If networking feels like work
Monday Motivation: Business Lessons from the Odyssey, Navigating Detours, Distractions, and the Occasional Cyclops
Christopher Nolan’s The Odyssey has brought a new audience to one of the world’s oldest stories. If you aren’t one of the 7.5 million people (so far) who have seen the movie, we’ll give you a quick recap. The film follows Odysseus as he attempts to return home after the Trojan War. He’s filled with the hubris of having conquered what was considered an impenetrable city. His cunning idea for defeating the enemy turns out to be the easiest part of that adventure. On his trip home, he encounters monsters, temptations, poor decisions, wounded egos, and bad directions. Most business owners